Case Study: Medical Specialist Website Photography
Medical Specialist Website Photos Package
We delivered a comprehensive 2-hour photography session at Epping Private Hospital, covering all the essential elements Dr MacKay needed for her website.
Location 1: Hospital Foyer - Professional Attire
Natural light portraits for approachable professionalism
Formal headshots in professional attire
Soft, natural lighting to create an approachable feel
Location 2: Consulting Room - Professional Environment
Showcasing patient-facing expertise
Environmental portraits in consulting room setting
Images suitable for "About" pages and bio sections
Multiple outfits for both formal and informal use
Location 3: Theatre - Scrubs and Surgical Environment
Demonstrating surgical expertise and importance of work
Clinical headshots in surgical scrubs
Environmental portraits showcasing the clinical setting
Action shots during surgical procedure
Team collaboration in operating theatre
Images highlighting the critical nature of her work
The Results
Immediate Impact:
Dr MacKay successfully launched her new website with compelling, professional imagery
The approachable aesthetic perfectly matched her personality and practice goals
Images effectively communicated both expertise and accessibility
Website Integration: Dr MacKay's environmental portrait in scrubs became the hero image for her website, immediately establishing her credentials while maintaining the approachable aesthetic she desired.
Professional Presentation Success:
The new headshots enhanced her presentation materials
GPs visiting her website after the talk found professional, cohesive imagery
The variety of images provided flexibility for different marketing applications
Why This Package Works for Medical Specialists
Comprehensive Coverage: From consultation to surgery, we captured every aspect of Dr McKay's practice in a 2-hour session.
Multiple Attire Options: Professional business wear for approachability, surgical scrubs for credibility - giving complete flexibility for different contexts.
Website-Ready Format: All images optimised for web use with various orientations suitable for different page layouts.
Package Included
Medical Specialist Website Photos Package: $950
2-hour comprehensive shoot
Multiple locations and attire changes
50+ professional images to choose from
Selected images retouched
