When Photography Helps Save Lives
Stories have the power to create change, especially in healthcare. The Alfred Foundation's recent Critical Care Appeal demonstrates how photographs can help convey urgent needs in a way that connects with people's hearts.
The Alfred Hospital's Current Trauma Appeal Brochure for a new Trauma Resuscitation and Diagnostic Suite
The campaign centres around Kendall, a young woman whose life was saved by The Alfred's trauma team. What began as documenting her reunion with the medical staff who saved her life evolved into something much more significant - a campaign to raise $5 million for a new Trauma Resuscitation and Diagnostic Suite.
The Alfred Foundation's creative team thoughtfully wove together different elements of Kendall's story:
Behind the campaign is a powerful story of survival and gratitude
The resulting campaign emphasises a powerful message: in trauma care, every second counts. Through careful design and image selection, the Foundation created materials that not only tell Kendall's story but highlight why new equipment is so vital for saving future lives.
When a patient returns to thank those who saved their life, it reminds us why every second matters
These images now serve an important purpose - helping The Alfred secure funding for equipment that will give future trauma patients precious extra minutes when they need them most.
Now these moments are helping The Alfred raise $5 million for life-saving equipment
Seeing healthcare photography contribute to such vital causes reminds us why documenting these moments matters. It's not about the images themselves - it's about helping hospitals communicate their crucial work and needs to the wider community.
Read more about the original photoshoot: Kendall's Return: A Case Study
