Case Study: Dr Selva - Medical Specialist Website Photography
Dr Selva, a specialist Gastroenterologist and Interventional Endoscopist, needed professional imagery for his new private practice website. Working across multiple locations including The Alfred, Cabrini, and Box Hill Hospital, Dr Selva required authentic, high-quality photos that would showcase both his expertise and approachability across various medical settings.
The Brief
Dr Selva's web designer provided specific requirements:
Images in both professional attire and scrubs
Landscape-oriented photos suitable for website banners with text overlay capability
Coverage of consulting rooms, endoscopy suites, and reception areas
Professional headshots for multiple uses (website, conferences, social media)
Authentic patient interaction shots to add credibility
The Shoot Process
Patient Privacy & Professional Protocols
Privacy Protection: All patient scenarios are photographed over-the-shoulder or showing back of head/hands only - no identifiable patient faces are captured. When colleagues volunteer as patient stand-ins and are identifiable, model release forms are completed to ensure proper usage rights.
Pre-Shoot Preparation
Early arrival to capture exterior shots in optimal lighting
Scouted reception area while Shane completed his final procedure
Adapted timing when Shane's last patient required ICU transfer
Handling Schedule Changes in Medical Environments
When clinical demands cause delays, we make productive use of the time by:
Photographing reception areas and facility shots that don't require personnel
Capturing exterior building shots and signage
Shooting equipment details and room setups
Taking a coffee break to allow clinical priorities to be addressed
Shoot Sequence
Consulting Room Scenarios - Dr Selva's anaesthetist volunteered as a patient stand-in, creating authentic interaction shots
Clinical Examination Photos - Patient lying down with Dr Selva demonstrating examination techniques (shot from behind patient for privacy)
Professional Headshots - Both in medical settings and with clean backgrounds
Scrubs and Equipment Shots - Environmental portraits with endoscopy equipment
Candid Procedural Shots - Natural moments showing expertise in action
Equipment Details - Close-ups of medical technology and practice features
The Results
Wayfinding Images
Welcoming reception environment at Epworth Eastern - helps patients visualise their visit experience
Usage: Homepage hero banner, contact page location reference, Google My Business profile
Dr Selva engaging in natural consultation dialogue - ideal banner image with space for text overlay on the right side
Usage: Website homepage, about page banner, conference presentation headers
Professional Headshots
Clean, professional headshot against neutral background - perfect for formal medical directory listings and executive profiles
Usage: Medical board profiles, hospital staff directories, LinkedIn professional headshot
Clinical Environment Portrait
Dr Selva in scrubs within his clinical environment - builds trust
Usage: Procedures page, about page, conference speaker bio, journal author photos
Patient Care & Expertise Images
Compassionate patient interaction photographed from behind patient to maintain privacy - demonstrates caring approach to patient care
Usage: Procedures page, about page, conference speaker bio, journal author photos
Technical Expertise & Equipment
Dr Selva with state-of-the-art endoscopy equipment - showcases technical capabilities and modern practice standards
Usage: Procedures page, equipment information, conference presentations about advanced techniques
Equipment
Close-up shots of precision medical instruments demonstrate attention to detail and advanced procedural capabilities
Usage: Procedure explanations, technical presentations, equipment procurement proposals
Beyond the Website:
The diverse image collection supports Dr Selva's ongoing professional needs, including LinkedIn profiles, conference speaking materials, medical journal submissions, and practice marketing collateral.
“Having authentic patient scenarios really elevated the final website, and Michelle's flexibility with timing changes typical in medical practice was invaluable. The variety of images means I have professional photos for every need - from my website to conference presentations." - Dr Selva
Ready to elevate your medical practice's visual presence?
Our Medical Specialist Website Photography Package includes:
Complete coverage of your practice environments
Professional headshots in business attire and scrubs
Environmental portraits showcasing your expertise
Detailed equipment and facility photography
All images optimised for website use with text overlay options
Package Details:
Duration: 1.5-2 hours on-location
Investment: $1200
Deliverables: 50+ professionally edited images
Quick turnaround available for urgent launches
Contact photo@michellemcfarlane.com to discuss your medical photography needs
