Capturing Critical Care: ECMO Photography for VECMOS
Precision in action: Medical staff monitor vital signs during ECMO treatment
VECMOS needed high-quality imagery for their new website to showcase the complex ECMO procedure while emphasising compassion and care. The challenge was to capture compelling visuals in a highly sensitive ICU environment without disrupting critical patient care.
Life-support technology: The ECMO machine provides critical care
Michelle from MMP Studio developed a tailored approach:
Used natural light to avoid disruptive flash photography
Worked efficiently around active medical staff
Collaborated with a videographer to maximise content creation
Focused on capturing both technical complexity and human compassion
Ready for emergencies: Portable ECMO equipment in the ICU corridor
Process:
In a one-hour photoshoot in the ICU, Michelle:
Employed a documentary-style approach
Captured ECMO equipment and procedures
Photographed staff interactions and patient care
VECMOS: Pioneering ECMO treatment across Victoria
The photoshoot produced a diverse range of images that:
Populated the new VECMOS website
Provided content for statewide communications and marketing
Enhanced Alfred Hospital's image database
Balanced technical detail with emotional resonance
Patient-centred care: Tailoring ECMO support to individual needs
