Capturing the Essence of Compassionate Healthcare: St John of God
A naughty treat is always allowed on the Oncology treatment ward: Volunteer serving patient refreshments in recovery
St John of God Health Care, a leading not-for-profit healthcare provider engage MMP Studio for their annual photoshoot to create a comprehensive visual library reflecting their values and corporate identity.
Wig service: A caregiver helps a patient choose the right wig on the Oncology ward
They needed a diverse range of high-quality images that authentically captured their mission, vision, and values across multiple healthcare settings while adhering to a strict budget and timeline.
Consultation over a cuppa
We maximised efficiency and creativity within the given constraints. We focused on capturing genuine moments that reflected St John of God's brand voice of leadership, person-centered care, and compassion.
So much to choose from!
Photoshoot Process:
Pre-shoot planning: Detailed shot lists and schedules were created for each location.
Used a mix of natural light and portable lighting to work quickly in various hospital environments.
Diverse representation: Ensured a wide range of subjects, including patients, caregivers, and specialists from diverse backgrounds.
Versatile compositions: Captured both portrait and landscape orientations for each scene, allowing for flexible use across different media.
Authentic moments: Focused on candid interactions to convey warmth and compassion in healthcare delivery.
Compassionate care in action at St John of God Berwick Hospital
The photo shoot produced a rich library of images that St John of God Health Care has used across their website, social media, annual report, and marketing materials. The photos effectively communicate their brand values and showcase their leadership in Australian healthcare.
Catering staff preparing food in the kitchen
Testimonial: "You were fabulous! Thank you so much Michelle." - Content Marketing and Communications Coordinator, St John of God Health Care
Critical Care - ICU staff
We delivered a comprehensive visual narrative of St John of God Health Care's services and values, providing them with versatile, high-quality imagery for all their communication needs.
Mental health support at Langmore Centre
