ECMO Photography Features in The Alfred Hospital's World-Class Ranking media post
Medical staff tending to an ECMO machine at The Alfred Hospital, Melbourne.
Photograph by Michelle McFarlane, MMP Studio, for VECMOS.
In a recent social media update, we're excited to note that The Alfred Hospital has used one of our photographs in their Instagram post celebrating their impressive ranking in Newsweek's World's Best Hospitals list. The image, captured by Michelle McFarlane of MMP Studio during a photoshoot for VECMOS (Victorian ECMO Service), showcases the hospital's advanced ECMO (Extracorporeal Membrane Oxygenation) capabilities.
The photograph, taken in the hospital's intensive care unit, depicts two medical professionals intently operating an ECMO machine. This life-saving technology provides critical support for patients with severe heart or lung conditions, highlighting The Alfred's commitment to cutting-edge medical care.
Originally commissioned by VECMOS for their website, the image now serves a dual purpose in illustrating The Alfred's world-class status. This use of the photograph demonstrates the versatility and impact of high-quality healthcare imagery in various contexts, from educational websites to celebratory social media posts.
The Alfred's achievement, ranking as the top Victorian hospital for the fourth consecutive year and second in Australia, is a testament to their dedication and expertise. We're proud that our work has played a small part in helping them communicate this success to the public.
This instance serves as a powerful reminder of how professional healthcare photography can effectively convey complex medical procedures, state-of-the-art technology, and the human aspect of patient care, all while supporting an institution's broader communication goals. That’s why we love working in healthcare!
